Potential Diff, Perth

A stick figure that can act.

A 60-second explainer video, made for you, in five working days.

This is Sam, live. Move the mouse, click the floor, press a button.Tap the floor, press a button.

Sheet notesEvery frame is drawn by our own code from characters, poses and motion made by hand. No generative video model guesses a picture, so the style never drifts and the figure can act: timing, gestures, pauses. The narration voice and the music are generated, and we say so; the pictures are not.

The same cast, every week.

Eight to ten minutes on a Sunday, the whole story in a minute on the Tuesday. The channel is where the cast learns to act; a video about you is the same engine, pointed at your brief.

Model sheet 2 of 5 · Potential Diff, PerthThe channel · a new video every Sunday

The price, up front.

WhatWhat you getPrice
Explainer, 60 secondsThe script from your brief, narration, music, captions, the 16:9 master, the 9:16 vertical cut and a 15-second teaser. Two rounds of changes. Five working days.AU$1,500
Explainer, 90 secondsThe same, with room for a second idea or a worked example.AU$2,000
Social cuts packThree cuts of 15 to 30 seconds, vertical and square, captioned, each with a hook line.AU$350
Managed postingThe post copy written and eight posts a month put up on your LinkedIn, Instagram and TikTok. Month to month.AU$600 a month
A third round of changesTwo are in the price.AU$250
RushThe video in three working days.+50%
Model sheet 3 of 5 · Potential Diff, PerthPrices in Australian dollars, excluding GST

Day 0, day 2, day 5.

  1. Day 0The brief

    You work out the video in four questions and send it. You hear back within a working day with a quote and a one-page statement of work.

    Half up front starts the five-day clock. The clock stops while a round waits on you.

  2. Day 2One review

    The script and the stills together on one page, the shots numbered, so your notes say "shot 4". That is round one.

  3. Day 5The video

    Round two if you want it. The balance, then the master, the vertical cut and the teaser are yours.

    You own the video. The engine, the house cast and the characters stay ours.

Model sheet 4 of 5 · Potential Diff, PerthFive working days from the deposit

Because it can act.

The timing, the gestures, the pauses: that is what the cheap tools cannot do, and it is what people remember. The frames are drawn by our own code from characters and motion we made by hand, so the style never drifts and a video about you can exist in days, not weeks.

Asked whether these are made by AI: the pictures are not. Every frame is drawn by code from hand-made characters, poses and motion. The narration voice and the music are generated, and the statement of work says so. A human voice can be booked.

Model sheet 5 of 5 · Potential Diff, Perthed@potentialdiff.com